Nestlé Nutren Senior

VISUAL AID

A comprehensive, informative, and technological resource was developed to bring greater knowledge about the Nutren Senior product to healthcare professionals.

Discovery

In the quest to capture the attention of the specialist, we brought a visual material that delivered everything we wanted to present about the product, respecting the kv made by the agency and bringing elements to add to what we wanted.

Interactive Pop-up Menu

A digital innovation was proposed to facilitate user access, allowing them to navigate the entire 89-screen material with just one click, in an easy and practical way.

Nutrition in Aging

Following the introduction of the Visual Aid (Aging and the Geriatric Syndrome), we moved on to the presentation of the first topic, standardizing the interaction and modifying only the UI.

Combo Protein + Calcium + Vitamin D

Following the presentation of the content (Nutrition in Aging) with the standardization of the defined hierarchy with the client, we entered the detailing of the Protein + Calcium + Vitamin D Combo.

Aging, Nutrition and Depression

After the Protein + Calcium + Vitamin D Combo, we moved on to the Aging, Nutrition, and Depression content, focusing on indicators of depression after 60+.

Menopause and Osteoporosis

We wrapped up the most extensive content of the Visual Aid with Menopause and Osteoporosis. This material provides relevant indicators for the effective use of the product and includes the standardization of UI elements. After the presentations of the benefits of Nutren Senior, the Visual Aid concludes with the presentation of the entire line, including its technical specifications.

Development Of V.A

The creation of the V.A, which became the final material, involved the full commitment of the McCann team, including the art directors and the technology team, who worked together to develop the entire structure.

Interactive Pop-up Menu

Creation of an interactive menu between motion and UX to bring greater interactivity to the material.

Illustration

For this project, we used vibrant colors and messages that encouraged consumers to buy the product. Additionally, during the project we analyzed that our persona had a higher purchasing power and that all actions had to go through the doctor, who was responsible for presenting Nutren Senior to the patient.