Bio-Oil
Job in partnership
Digital Material in Partnership with FCB Health and Mccann Health UX Team for Boticário.
The main strategy of the landing page was to capture important information from our target audience, and for that reason, we opted for a dynamic landing page with an in-depth sales funnel where the user would go through gamification to understand which product would be best for them to use.
Project
For the DEU POSITIVO project of the BIO OIL product, focused on stretch mark control during pregnancy, a Landing Page was created within the Boticário website based on the product’s campaign key visual (KV).
The Mccann Health and FCB teams collaborated on the project to ensure that the landing page aligned with the campaign’s identity and effectively engaged users, ultimately driving product sales.
Structure
The structure used was a One Page, where the user would be directly impacted to visualize the product’s functionality and benefits.
Throughout the project, I carried out the entire UX and UI design.
UX and UI
UX
- We presented the landing page with the developer and which technologies we would use within it to attract even more consumers.
UI
- Based on the KV developed by FCB, however, with total freedom to use elements, as long as there was no change in the product colors.
User interaction
We implemented a series of question-based screens on the website to simplify the process of selecting the ideal product for each user.
Images
We incorporated screens showcasing product images, composition, and usage instructions to enhance consumer appeal.
Landing Page
The landing page was created that adhered to the campaign and product colors, bringing the consumer closer to the product and emphasizing its importance for pregnant women. With interactivity, information, and clarity, it was a success.
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